Google AdWords Advanced Search Advertising Test

Google AdWords Advanced Search  Advertising Test

1. The tools that help you to manage multiple Adwords accounts are
Ans: My Client Center, Adwords Editor,Adwords API

2. "In a multi-tiered MCC how many hierarchy levels are possible ?"
Ans: 5

3. If Stella an advertiser decides to use the exact match keyword florida florist, which would be the right way of adding it to the campaign?
Ans: [florida florist]

4. Google employs advanced technologies like __ to protect advertisers from invalid clicks.
Ans: Automated algorithms and manual analysis by Ad Traffic Quality Team

5. Which one of the following is not the common reason for the increase in the number of clicks ?
Ans: Lower ad position

6. With Adwords Editor you cannot
Ans: Integrating AdWords data with other databases, such as inventory systems.

7. Which of the following tools is used for bidding and budgeting ?
Ans: Conversion Optimizer

8. One of the reasons for clicks to be referred as INVALID is?
Ans: Automated clicks

9. If you ad does not comply with an AdWords advertising policy then what should you do?
Ans: edit the ad so that it comply with the advertising policies and save it

10. If an advertisers ad is "disapproved" after review due to violation of Adwords Policy. What he should do to get it approved?
Ans: Make necessary changes to the same ad so that it follows adwords policies and save it. Ad will automatically go for review again

11. Mobile ads will appear on devices which have WAP browsers.
Ans: True

12. We have to report invalid click activities happening on our ads, Google Adwords cannot find invalid clicks on there own?
Ans: False

13. On what parameter you should focus to lower your First Page Bid Estimates?
Ans: Quality Score

14. What is the main role of Conversion Optimizer?
Ans: the tool adjusts your CPC bids to get you as many profitable clicks as possible

15. Can you have an actual CPA higher than the max CPA you set?
Ans: Yes

16. What is the maximum number of characters allowed in ad title, description line 1 & description line 2?
Ans: 25, 35, 35

17. "Conversion Optimizer will work more efficiently if I use different bids for Search network and Display network"
Ans: False

18. What is symbol for edited item in Adwords Editor?
Ans: delta (Symbol)

19. Which two tools you can find in Adwords Editor for getting keywords ideas and organizing keywords with in an account?
Ans: Keyword Grouper & Keyword Opportunities

20. What do you understand by word "Funnels" in "Search Funnels" ?
Ans: series of steps your customers take before completing a conversion

21. What is a best practice while writing your keyword phrases?
Ans: try to select or write keyword phrases "two or three" words long

22. With the help of AdWords API, developers applications can interact directly with the Adwords server to manage their accounts"
Ans: True

23. What is the maximum number of characters allowed in the display URL?
Ans: 35

24. "Exact match impression share is the percentage of impressions that your campaign received for searches that exactly matched your keyword, divided by the estimated number of exact match impressions you were eligible to receive". This statement is correct?
Ans: True

25. Which of the following practices you should follow to improve and obtain high level of performance with your AdWords ads?
Ans: create and run reports that display detailed statistics on performance on regular basis

26. You will find Invalid click credits in Billing Summary.
Ans: True

27. Why we use AdWords tools?
Ans: We can save our time in managing our account, We can improve our ROI
28. Which of these ad texts will not be disapproved due to violation of Adwords advertising policies?
Ans: upto 40% Off, Exciting offers

29. Adwords Application Programming Interface gives you the ability to?
Ans: develop additional tools and applications to help you better manage AdWords Accounts

30. Your ads usually been reviewed within how many days after submission?
Ans: within 1 business day

31. Google take into account the Language settings on the users PC to show your ad, when you target different languages?
Ans: False

32. If a "red circle" appears at a row in Adords Editor, then what does this mean?
Ans: There is an error in that row that will prevent posting

33. Which is the first thing you should do before creating your advertising campaign with AdWords?
Ans: Establish your advertising goals
34. "You can only add comments to Campaigns & Ad Groups in Adwords Editor"
Ans: False

35. Which of these reports are available in AdWords? (can have more than one correct)
Ans: Destination URL performance, Dynamic Search Ads performance, Geographic performance

36. Sam wants to edit his placements settings. He will go to the settings tab for a campaign to do that?
Ans: False

37. In Adwords Editor I want to see all items with comments, where I find this detail?
Ans: Go to the View menu > Items with comments

38. You can leave spaces between the plus sign (+) prefix and the word you're modifying! , while using broad match modifier?
Ans: False

39. I sell shoes online. I have two categories of shoes (Sports and Office). How many and what type of ad groups would be good?
Ans: 2 Ad Groups, "Sports Shoes", "Office Shoes"
40. What all keyword match types does AdWords offers you?
Ans: Broad Match, Phrase Match, Exact Match, Broad Match Modifier
41. What is the formula of ROI for Sales?
Ans: ((Your Adwords Revenue - Your Costs) / (Your Costs)) * 100
42. What are the three layers in which AdWords is organized?
Ans: account, campaigns, ad groups

43. How many IP addresses you can exclude per campaign?
Ans: 500

44. You should paste your conversion tracking code inside the tags in the site HTML?
Ans: True

45. You will not be able to see your own ad if your campaigns targeted languages and locations does not include your language and location settings
Ans: True

46. What is a Placement Performance Report?
Ans: performance statistics of ads in display network on specific website and URLs

47. Negative keywords will block your regular keywords from showing if there is an overlap between your regular keywords and negative keywords
Ans: True

48. Which of the below mentioned tip is good to remember while optimizing a landing page?
Ans: make the content of the page relevant to the ad, content should be original and customers should easily navigate and get what they are looking for

49. Which two types of data are available in Geographic Performance reports?
Ans: Geographic, User location

50. What do you understand by ad status "Eligible"?
Ans: Ads are still being reviewed, but can show on Google search pages

51. What is Developer Token?
Ans: a unique combination of letters, numbers, and characters that identifies your AdWords API activity

52. If we use shortform "4" instead of "for" in ad text then it will not violate any Adwords advertising policy?
Ans: False

52. What is ROI?
Ans: Return on Investment

53. Some of my keywords are showing "low search volume". What changes should I prefer to make?
Ans: Don't make any changes and see if in sometime there status becomes active

54. What are the benefits of using AdWords? (can have more than one correct answer)
Ans: You have full control of your campaigns, ad groups, ads and keywords
        You can make changes to your campaigns as often as you like.
        You can precisely target ads to users who have interest in your products and services

55. You can use comparative or subjective phrases like "best" if your website displays third party verification of the claim?
Ans: True

56. How to calculate conversion rates for an ad?
Ans: divide the number of conversions by the number of ad clicks

57. Your destination URL cannot_______?
Ans: Link to a website that is under construction

58. Your Site May Have a Pop-Up on the landing page as long as the content in the pop-up is highly relevant to the content on your landing page.
Ans: False

59. A Uniform Resource Locator (URL) is commonly know as A(N)___?
Ans: Web Address

60. Which of the following would be an example of a valid display url?
Ans: Www.Gmail.Com

61. According to punctuation policy how many total exclamation points are allowed in your ad text?
Ans: 1

62. Which of the following is an example of a call-to-action phrase?
Ans: Buy here

63. Google___ certain common misspellings or variations of words in ad text?
Ans: Does not allow

64. Prices Stated in your ad text must always be supported within 1-2 clicks of your landing page
Ans: True

65. Free offers in ad text must be supported_____?
Ans: within 1-2 clicks of your landing page

66. When might google allow the use of a superlative in ad text?
Ans: The claim is backed by legitimate third-party support superlatives are always allowed in ad text

67. Which of the following is considered a superlative that would not be allowed in ad text without verification?
Ans: Best

68. Text in image ads must adhere to editorial policy guidelines
Ans: True

69. You must include a display URL in the image your upload
Ans: True

70. Image ad size and orientation standards state that image ads are _ to be rotated or inverted.
Ans: Not allowed

71. Google image ads can be rated with which level of classification?
Ans: Family Safe Only

71. Which of the following is a trademark owned by google?
Ans: Orcut

72. Advertisers are responsible for their use of other companies' trademarks as keywords and ad text?
Ans: True

73. When will google begin a trademark investigation?
Ans: After all mandatory information included in a claim are received

74. Google's policy on copyright claims applies to _______?
Ans: Ads, search results and google groups positngs

75. Which two of the following ways can you send a google copyright claim form? (select 2)
Ans: By ground mail, Fax

76. If the daily budget for your campaign is less than the recommended amount, what may occur?
Ans: Your ads may show intermittently throughout the day

77. Which of the following is true about your cost-per-click (CPC) bid?
Ans: You can set a CPC bid for each ad group or keyword in your campaign

78. Google determines your keyword's quality score by considering all of the following factors except ___.
Ans: CPC Bid

79. On search result pages, our system determines your Ad's rank based on ______
Ans: Your keyword's quality score on google and its CPC Bid.

80. Which of the following statements is true regarding ad words ad ranking?
Ans: Your Ad can't be locked out of the top position based solely on price

81. Ad words standard edition is ideal for advertisers who want more control over their account.
Ans: True

81. Ad words starter editon is not ideal for advertisers who want to _____.
Ans: Targe users in only one specific region

82. It is possible to set up site-targeted campaigns in both the standard and starter editions of adwords.
Ans: False

83. You can edit your __ after you have completed the ad words account creation process.
Ans: 2011 - www.gargasz.info/index.php/complete-google-advertising-fundamentals

84. Once you graduate to standard edition, you can return at any time to starter edition.
Ans: False

85. Which one of the following does not apply to the entire adwords account?
Ans: Daily Budget
86. An Ad words standard edition account can house up to ___ campaigns and __ ad groups per ad campaigns?
Ans: 25,100

87. Let's say that you have a new product that needs to be advertised in a specific location. What action should you take?
Ans: Create a new campaign

88. What is the structure of an ad words account from the top down?
Ans: Account, campaign, ad group, ad text and keywords

89. Each Ad words campaign has its own daily budget.
Ans: True

90. A campaign's language and location targets can be edited after the campaign has been created.
Ans: True

91. The search my campaigns box on the campaign summary page allows you to ____.
Ans: Search for words or phrases across all campaigns, ad groups, and ads in your account

92. It is possible to customize the columns on the campaign summary page
Ans: True

93. By choosing ____ on the edit campaign settings page, google will show your ads as quickly as possible until your daily budget is met.
Ans: Accelerated Delivery

94. Ad grous within a campaign can be paused from the campaign details page.
Ans: True

95. Which of the following actions cannot be performed from the 'Keywords' tab?
Ans: Edit your ad words ad text
96. On the keywords tab, you can use the magnifying glass icon ____
Ans: T see whether a keyword is showing ads.
97. It is not possible to pause an individual text ad
Ans: False

98. You can change your login email address from the account preferences page under the 'My Account' tab.
Ans: True

99. You can use ___ to invite other users to share an account with you.
Ans: The access page

100. Which of the following is not a good way to expand your keyword list?
Ans: List as many keywords as possible to draw all possible traffic.

101. It is best to keep keyword lists in each ad group small and manageable.
Ans: True

102. _______ keywords only show your ad when the precise phrase is used in the search query ___ without any other words before, between, or after.
Ans: Exact Match

103. Single-word or general keywords are ______
Ans: Too broad and can lead to clicks from people who don't know what you're offering

104. Which of the following is not an effective method for writing adwords ad text?
Ans: Use only one Ad Variation per ad group for the sake of a consistent message.

105. The most effective ad words ad headlines ______
Ans: Directly relate to the keywords being searched.

106. Your ad words display URL has to be the exact same as your destination url.
Ans: False

107. Which of the following is not an available format for adwords image ads?
Ans: Small sphere

108. Image ads can be created in both keyword-targeted and site-targeted campaigns.
Ans: True

109. Video Ads are 'click-to-play', so the first thing users will see when your ad is shown is a ___?
Ans: Static Image

110. It's best to deliver key messages late in your video ad.
Ans: False

111. Local business ads have the ability to show on the google content network.
Ans: False

112. The format of local business ads is the same on google maps and the google search network.
Ans: False

113. Mobile Ads contain __ Lines of ad text with a maximum of ___ characters on each line.
Ans: 12 to 18.

114. It is possible to have your mobile ad connect users to your business phone.
Ans: True

115. The pricing model for mobile ads is either pay-per-click or ______.
Ans: Pay-per-call

116. Search results sites like google make up the majority of pages viewed on the internet.
Ans: False

117. Site-Targeted ads are contextually targeted.
Ans: False

118. Which of the following is true regarding ad placement on google network sites?
Ans: Google automatically formats your ad to match the look and feel of different network sites.

119. Which of the following is not a way in which you can fine tune your ads for search targeting?
Ans: View the keywords that your cometitors use.

120. A low click through rate (CTR) for your ads on the content network ____.
Ans: Will not affect the ranking of your ads on search results pages

121. Alow click through rate on content pages always indicates that your ads are not profitable.
Ans: False

122. Site-Targeted Ads share the ad space on a content page with how many other google ads?
Ans: 0

123. Site-Targeted campaigns do not offer the ability to _______.
Ans: Include more characters in text ads

124. Site-targeted campaigns are not useful for advertisers who want to build brand awareness.
Ans: False
125. For site-targeted campaigns, the site tool gives you four different ways to choose websites on which to show your ad.
Ans: True

126. Your Cost-per-thousand impressions (Bid is)________.
Ans:  The amount you are willing to pay for  1000 impressions

127. Site-targeted ads do not compete with keyword-targeted ads.
Ans: False

128. With cost-per-thousand impressions (CPM) pricing, you always pay your CPM bid for the impressions received.
Ans: False

129. In order for a site-targeted ad to appear on a page, its cost-per-thousand impressions (CPM) Bid must _____.
Ans: Outrank the effective cost-per-thousand impressions (ECPM) bids of the top four keyword-targeted text ads combined.

130. Google does not consider a user's ___ when determining whether to show your ad.
Ans: Previous purchasing history

131. Which of the following is true regarding google ad translation?
Ans: Google does not translate ad text

132. If the user doesn't specify a language preference, google determines the default language preference __________.
Ans: By considering the google domain (Like google.Fr)

133.______ is a unique number assigned to each computer connected to the internet.
Ans: An IP Address

134. Considering A user's IP Address is the only method google uses to show regionally targeted ads.
Ans: False

135. Targeting your ads to all countries and territories is ideal for a business that ___.
Ans: Makes handmade toys and ships them globally

136. ______ gives you a good way to reach your users even if they're physically located in non-native areas.
Ans: Language targeting

137. Region and city targeting can help you keep your quality score ___ while keeping your cost __.
Ans: High, low

138. Regionally targeted and country-and territory-targeted ads appear in the same format on google.
Ans: False

139. You should choose customized targeting for your ad words campaign ______.
Ans: If you want to reach an audience in a very specific area.

140. It is possible to target A 50 Mile radius around your business location.
Ans: True

141. With multi-point targeting, _______.
Ans: You can create target areas of virtually any size and shape

142. The default setting for any new keyword is phrase match.
Ans: False

143. Which punctuation should you apply when using the broad-matched keyword matching option?
Ans: None

144. An ad with the keyword "cheap chocolate" (In quotations) would run on which of the following search queries?
Ans: 'Good cheap chocolate'

145. To indicate a keyword as an exact match, which of the following should be used?
Ans: Brackets []

146. An advertiser is selling ballet slippers. If he does not want his ad to appear when 'Wedding Ballet slippers' is queried, he should apply the negative-match keyword 'Wedding'.
Ans: True

147. Which keyword matching option provides the best possiblity for high numbers of ad impressions?
Ans: Broad match

148. Exact match tends to give you fewer clicks but highter conversions.
Ans: True

149. You can use multiple keyword matching options for different keywords in the same ad group.
Ans: True

150. You will always be charged the maximum cost-per-click (CPC) Bid you set for a keyword or ad group;
Ans: false

151. Using ____, ad words reduces the price you pay for a click on the content network if our data
shows that click to be less likely to turn into an actionable business result.
Ans: Smart pricing

152. Using ad words post pay option, when does google raise your account credit limit?
Ans: Each time an account reaches its credit limit within A30-Day Period.

153. Google will never charge you more than your credit limit.
Ans: False

154. Prepay and post pay options _______.
Ans: Depend on your billing address and chosen currency

155. If you are billed on a post pay basis, _____ (select 2)
Ans: You are charged every 30 days unless your advertising costs reach your credit limit within your  30 - day billing cycle

156. Your billing summary page will appear the same regardless of whether you're billed on a postpay or prepay basis.
Ans: False
157. Ad words will never generate traffic in excess of your daily budget
Ans: False

158. Pending charges are advertising costs accrued since the last time your were billed. you can view your pending charges by __________.
Ans: Checking the outstanding balance on the billing summary page

159. For each invoiced payment, it is possible to view your advertising charges broken down by campaign.
Ans: True

160. You can view billing adjustments like invalid click credits and promotional credits on the __.
Ans: Invoice details Page

161. To reactivate your account after a credit card decline, you must _______.
Ans: Successfully re-submit your credit card number, or enter a new credit card number.

162. How will you know when google receives your bank transfer funds?
Ans: You will recieve a confirmation email and your ads will begin running.

163. Advertisers can switch between prepay and post pay at any time.
Ans: False

164. Which of the following is not a post pay option that google offers?
Ans: Bank Transfer

165. Using the ____ payment option, you authorize google to withdraw accrued advertising charges directly from your bank account.
Ans: Automatic Payment

166. Direct debit is available to all advertisers around the world
Ans: False

167. What does EU ssssVAT Stand for?
Ans: European Union Value Added Tax  



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